How Much Does It Cost to Make Toothpaste? (Types & FAQs)

The cost of toothpaste can vary depending on the ingredients used and the production scale. Generally, the main ingredients in toothpaste include water, a mild abrasive, a binder, a humectant, a fluoride compound, a thickener, and a flavoring agent.

The cost of ingredients for a simple toothpaste recipe can be around $1.5 to $2 per pound, but the cost can vary depending on the ingredients and the purchased quantity.

For example, a typical toothpaste recipe that uses baking soda, coconut oil, and peppermint oil might cost around $0.50 to $1.00 per batch.

The costs of manufacturing, packaging and distribution costs can also vary depending on the production scale. 

The cost for small-scale production can be around $5,000- $10,000. For commercial production, it can be around $20,000 to $50,000, which can be less expensive than the costs associated with ice cream plant production.

Here’s a list of different types of toothpaste and their approximate costs for small-scale production:

Type of ToothpasteCost of ingredientsSmall-scale production costs
Basic toothpaste$1.5 – $2$5,000 – $10,000
Whitening toothpaste$2 – $3$10,000 to $15,000
Sensitivity toothpaste$2 – $3$10,000 to $15,000
Natural/Organic$3 – $4$15,000 to $25,000
Specialty toothpaste$3 – $4$15,000 to $25,000
white blue and green toothbrush with toothpaste

Types of toothpastes and their costs to manufacture

Basic toothpaste

A basic toothpaste formula typically includes ingredients such as water, a mild abrasive (calcium carbonate, hydrated silica), a binder (glycerin), a humectant (sorbitol), a fluoride compound (sodium fluoride or stannous fluoride) and a flavoring agent. 

These ingredients can range from $1.5 to $2 per pound depending on the quantity purchased. For small-scale production, manufacturing, packaging, and distribution costs can be around $5,000 to $10,000.

Whitening toothpaste

This is a toothpaste that contains whitening agents such as hydrogen peroxide, carbamide peroxide, or sodium tripolyphosphate will typically have slightly higher costs than basic toothpaste, ranging from around $3 to $10 per tube depending on the brand and the quantity of the product.

Sensitivity toothpaste

These are toothpastes that are formulated to help with tooth sensitivity typically contain ingredients such as potassium nitrate or strontium chloride. The cost of sensitivity toothpaste can be higher than basic toothpaste, with prices ranging from around $4 to $10 per tube.

Natural toothpaste

Toothpastes that use natural ingredients can have higher costs due to the sourcing of ingredients and the fact that they may be more difficult to find than synthetic ingredients. The cost of natural toothpaste can vary widely depending on the brand and ingredients used, but prices typically range from around $5 to $15 per tube.

Specialty toothpaste (such as those containing enzymes)

Specialty toothpastes can also have higher costs depending on the ingredients and the intended use. Toothpastes that contain enzymes, for example, can help with specific oral health concerns such as reducing plaque or gingivitis. The cost of specialty toothpaste can vary depending on the brand and ingredients used, but prices typically range from around $5 to $15 per tube.

Please note that these are rough estimates, and actual costs can vary significantly depending on the specific ingredients, production method, and scale of production

How much is a single tube of toothpaste?

The cost of a single tube of toothpaste can vary depending on the brand, size, and location where it is purchased. On average, a standard-size tube of toothpaste can cost anywhere from $1 to $5. Prices may be higher for a premium or specialty toothpaste. Check the price of the specific toothpaste brand and size you’re interested in at a nearby store or online retailer.

What are the three main components of toothpaste?

The three main components of toothpaste are:

  • Abrasive agents. These help to remove plaque and surface stains from teeth. Examples of abrasive agents include calcium carbonate, hydrated silica, and alumina.
  • Binder. This helps to hold the toothpaste together and give it the proper consistency. Examples of binders include glycerin, xanthan gum, and carrageenan.
  • Active Ingredient. This provides the therapeutic benefit of toothpaste, such as fluoride, that helps to strengthen tooth enamel and prevent cavities.

Some kinds of toothpaste also include additional ingredients such as humectants (to keep the toothpaste from drying out), flavoring agents (to make the toothpaste taste good), and antiseptic agents (to help kill bacteria in the mouth). Still, those are not considered the main components.

Is toothpaste becoming expensive, and why?

Toothpaste prices can vary depending on the brand, type, and location. Prices can range from a few cents to several dollars for a single tube. Some kinds of toothpaste can be considered more expensive than others due to the type of ingredients used or their specific benefits.

In recent years, some toothpaste manufacturers have started to use more natural and organic ingredients, which can drive up the cost of production, and in turn, the retail price.

Additionally, the rise in production costs, such as raw materials, labor, and transportation, could contribute to the increase in toothpaste prices, which is also a factor when launching a juice business.

Another reason for the increased cost of toothpaste is the high demand for specialty toothpastes that offer extra benefits such as tooth whitening, sensitivity relief, or protection against plaque and gingivitis.

Although some toothpastes may be more expensive, they may offer additional benefits not found in less expensive alternatives, such as improved oral health. It’s always best to consult your dentist to recommend what type of toothpaste is best for you, considering your oral health and budget.

However, when comparing toothpaste prices to other products, such as the costs of setting up a soft drink facility, they may seem relatively affordable.


Can you make your own toothpaste?

Yes, it is possible to make your own toothpaste using natural ingredients such as baking soda, coconut oil, and peppermint oil. However, it’s important to note that homemade toothpaste may not have the same effectiveness as store-bought toothpaste, particularly when preventing cavities, as store-bought toothpaste contains fluoride. 

Additionally, it’s crucial to ensure that the ingredients you use are safe to ingest and not expired. Also, ensure to properly sterilize the containers and utensils you use to store the toothpaste.

Which toothpaste sells best in the US?

Some of the most popular toothpaste brands in the USA include:

  • Colgate offers a wide range of toothpastes for different needs
  • Crest toothpaste help to prevent cavities and promote oral health
  • Sensodyne is targeted toward people with sensitive teeth 
  • Oral-B offers a variety of toothpastes for different needs and helps to prevent cavities and promote oral health

What is the shelf life of homemade toothpaste?

The shelf life of homemade toothpaste can vary from 1-2 months when stored in a cool, dry place and made with fresh ingredients. It’s important to ensure that your ingredients are fresh and not expired and properly sterilize the containers and utensils used to store the toothpaste. 

To ensure the safety and effectiveness of the toothpaste, it’s recommended to make small batches and use them within this time frame.

  • Alex

    Alex is the founder and driving force behind the blog you're reading. As a lifelong spender with a keen eye for making informed financial decisions, he's dedicated to analyzing the economy and digging deep into online data for valuable insights. With a passion for sharing financial wisdom, he equips readers with practical advice and useful tips for a better financial future. In his free time, Alex enjoys the outdoors and a good book.